By John Wolinski,Gwen Coates
This textbook has been totally revised to mirror the 2015 AQA enterprise specification, providing you with updated fabric that helps your educating and student's learning.
- provides in-depth perception into company practices and theories - Wolinski and Coates are known
for their accomplished but obtainable style.
- guarantees scholars can comprehend the true international context of what they are studying and apply
their wisdom with truth records on actual businesses
- presents perform routines on the finish of every bankruptcy that replicate the fashion of the new
assessments together with a number of selection, brief solution, info reaction and case learn questions
Unit 7 Analysing the strategic place of a business
- 1 project, company goals and strategy
- 2 Analysing the present inner place of a enterprise to evaluate strengths and weaknesses: monetary ratio analysis
- three Analysing the present inner place of a enterprise to evaluate strengths and weaknesses: total performance
- four Analysing the exterior setting to evaluate possibilities and threats: political and criminal change
- five Analysing the exterior setting to evaluate possibilities and threats: financial change
- 6 Analysing the exterior surroundings to evaluate possibilities and threats: social and technological
- 7 Analysing the exterior surroundings to evaluate possibilities and threats: the aggressive environment
- eight Analysing strategic suggestions: funding appraisal
Unit eight picking out strategic direction
- nine Strategic course: making a choice on what markets to compete in and what items to offer
- 10 Strategic positioning: selecting the right way to compete
Unit nine Strategic equipment: tips to pursue strategies
- eleven Assessing a transformation in scale
- 12 Assessing innovation
- thirteen Assessing internationalisation
- 14 Assessing higher use of electronic technology
Unit 10 handling strategic change
- 15 coping with change
- sixteen handling enterprise culture
- 17 dealing with strategic implementation
- 18 issues of method and why techniques fail
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